Why is there prejudice?
Social Responsibility: The expectation that people will help those who depend on them.
1. Proximity: Geographic nearness.
- Categorization
- Vivid Cases (availability, Heuristic)
- The Just-World phenomenon: The belief that those who suffer deserve their fate.
Social Responsibility: The expectation that people will help those who depend on them.
Mere exposure effect- repeated exposure to something breeds liking.
Mirror Image Concept
2. Reciprocal Liking
You are more likely to like someone who likes you.
3. Similarity
3. Similarity
Paula Abdul was wrong- opposites do not attract.
Birds of the same feather do flock together.
Similarity breeds content.
4. Physical Attractiveness
The Hotty factor
5. Love
- Passionate love: An aroused state of intense positive absorption of another.
- Compassionate love: The deep affectionate attachment we feel for those with whom our lives are intertwined.
- Equity (fairness) and Self Disclosure makes it work.
Altruism: Unselfish regard for the welfare of others.
Bystander Effect: Bystanders are less willing to help of there are other bystanders around.
Social Exchange theory: The idea that our social behavior is an exchange process, which we maximize benefits and minimize costs.
Peace making: Give people super-ordinate (shared) goals that can only be achieved through cooperation.
- Win win situation through mediation
- GRIT: Passion and perseverance for long term goals.
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