Tuesday, February 18, 2014 - , , 0 Talk Back(s)

Social Influence


Conformity: Adjusting one's behavior or thinking to coincide with a group's standard.

  • Conditions that strengthen conformity.
  1. One is made to feel incompetent
  2. The group is at least three people
  3. The group is unanimous
  4. One admires the group's status
  5. One had made no prior commitment
  6. The person is observed
  • Reasons for conforming
  1. Normative Social Influence: Influence resulting from a person's desire to gain approval or avoid disappointment.
  2. Informational Social Influence: Influence resulting from one's willingness to accept other's opinion about reality. 
Stanley Milgram's experiment: (shocking patience) Covered Obedience.

Social Facilitation: Improved performance if tasks in presence of others. 
  • Occurs with simple or well learned tasks.
  • Not with tasks that are difficult or not yet mastered.
Social loafing: The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable. 

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